Rudbeckia 'Pow Wow Wild Berry' (Coneflower)

A purple coneflower that features large, deep rose-purple flowers in a floriferous bloom from late spring to late summer, sometimes with additional sporadic bloom until frost. It typically grows in an upright clump to 0.5-1m tall and to 30-50cm wide on sturdy, well-branched stems that do not need staking. Each flowers to 8-10cm across features downward-arching, overlapping, deep rose-purple rays which encircle a large orange-brown center cone. Narrow-ovate leaves 15cm long are medium green.